Want to attract more clients and customers using LinkedIn? Here's a simple, copy-and-paste script you can use to make it happen.
If you want to
discover how to attract clients
using LinkedIn, it's critical to understand what your ideal audience on that
particular platform wants... and what they don't.
For instance, they're not interested in
reading an online version of your work résumé. (In fact, that's about
as far away as you can get from creating a killer LinkedIn profile.)
They do want to know, as quickly as possible, who you are, what product or service you
provide, and how that product or service can help them
achieve their goals. They also have to know how to take next steps to working
with you, so they are going
to be frustrated if you don't place your contact information in some strategic places.
We will show you how to
create a client-attracting, lead-generating LinkedIn profile in
five minutes or less. Before we get
there, however, let's make one thing clear: If you want to attract
your ideal clients and customers on LinkedIn, you must adhere to these two
core tenets: Speed and Clarity.
The fastest way to ensure you deliver on those two key elements is
to think about one simple reality: How most of us tend to consume content online.
Even as you're reading this post, you're likely
flicking along on your phone or scrolling on your laptop, scanning and
moving fast, stopping only when something stands out and grabs your
attention. Your ideal customer is doing the same.
When it comes to laying out your LinkedIn profile in a
way that appeals to prospects who are quickly scanning to see if you have
what they need, the "copy and paste" template below works as
well as anything we have seen on the platform.
Best of all, the entire process should take less than five minutes.
The copy-and-paste template for
generating Leads on LinkedIn.
(Note that ALL CAPS are used for sections like
"WHAT I DO" and "WHO I WORK WITH" to help those headers
stand out, since LinkedIn, as of this writing, doesn't allow you to
use bold or italic text on your profile page.)
WHAT I DO: I help [MY TARGET AUDIENCE] achieve [THEIR
TOP GOAL] by providing [MY PRODUCT or SERVICE].
WHO I WORK WITH: I partner with [TARGET AUDIENCE or
INDUSTRY TYPE] including:
[Insert Bulleted List of Job Titles, Industry Names,
Client Types, etc.]
WHY IT WORKS: When you partner with [MY COMPANY NAME],
you get the most efficient, effective, and affordable [PRODUCT or SERVICE] that
[TARGET AUDIENCE] are looking for right now.
WHAT MAKES ME DIFFERENT: [Answer that question!
What makes you unique/different/better than similar vendors or competitors? XYZ
years of experience? Certifications/Patents/etc.? Something else?]
WHAT OTHERS SAY: [Copy and paste two-three
testimonials in this area. Make them specific to the product or service you're
offering or the industries you're serving. Focus on the results clients
got from using your product or service. Include the full name of the person and
his or her company to give your testimonials more legitimacy.]
HOW IT WORKS: [Explain how your process -- "we
start with a free evaluation, we do an analysis of your website's SEO
rankings," etc.]
READY TO TALK? Feel free to connect with me here on
LinkedIn, drop me a line at [EMAIL ADDRESS], visit me online at
[WEBSITE URL] or call me directly at [PHONE NUMBER].
Your Turn -- Update Your LinkedIn Summary!
Time to take action!
Copy and paste the template above into your LinkedIn
summary section, then leave a comment below and let us know how it
turns out!
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