5 Mistakes to Avoid as an Entrepreneur

1. Chasing the wrong success

If you are not careful, you can fall into the trap of believing that certain material items make you "successful." That a certain lifestyle is what success looks like. Often, people try to buy their way to success and happiness, only to find out that they don’t even want what they were pursuing.

2. Improper communication

It is comfortable to feel confident and assume that you are communicating properly -- with employees, contractors and mentors -- but the bottom line is that many of us don't. What you intend to say, and the impact you intend to make, when communicating with staff, for example, may not be the right words or have the right impact at all.

To avoid this mistake, make sure to speak using facts, leaving out the emotion those facts may invoke. Have your employees take personality tests, so you know ahead of time how they will communicate. They may need more detail from you than you normally communicate -- or less -- but knowing is the first step.

3. Poor 'servant leadership'

"Servant leadership" is a buzzword right now; however, many business owners don’t understand what it entails. Servant leadership means not allowing others to walk all over you. It is not about creating an environment of dependency on you. Often, subservient leaders are ones that need others to need and rely on them.

To solve this pitfall, you need to practice true servant leadership. Servant leadership means providing an environment of service. It means doing what is best for your employees, which might include firing them. Serving your staff well requires setting them up for success by training them properly and holding them to a high standard.

4. The customer is always right

This is a common misconception that can leave you worn out and exhausted. Operating your business as if every customer is "right" can confuse your message and train your customers how to treat you and your staff. You may end up serving a select minority instead of a majority.

Instead of the philosophy that the customer is always right, take on the mindset that the customer is always honored. Customers should be treated with honor and respect, but sometimes they are just wrong. So, be clear on who your target is and serve that person well.

5. Chasing money instead of freedom 

When money is tight, it is a breeze to think that money and freedom are synonymous. This can lead business owners down the wrong path and often put a lid on their income.

source: entrepreneur.com