Event Description:
At the end of this course, participants will:
- Develop enhanced skills in formulating strategic marketing plans
- Have higher creativity in brand management for profitable customer relationship and market segmentation
- Acquire deep understanding of how best to introduce new products successfully
- Have refined knowledge of integrating sales techniques with appropriate marketing strategies
- Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
- Learn how to utilize marketing as an engine for sustaining competitive advantage.
Course Contents
DAY ONE
- Pillars of Marketing Strategy
- Customer Equity
- Value equity
- Relationship equity
- Brand equity
- Marketing strategy planning process
- Environment, Customer, Competitor and Self analysis
- Marketing Strategy implementation
- Positioning and market segmentation
- Profit drivers and distinctive competencies
- Integration of marketing strategy and communication
DAY TWO
- Concept of Product Life Cycle
- Marketing Innovation
- Relationship Management
- Managing Major Accounts
- What makes perpetual market winners?
DAY THREE
- Brands and Products - the Total Product Concept
- The Importance of Brands
- The Benefits of Brands
- Branding process
- Strategic brand planning
DAY FOUR
- Working with Communication Agencies:
- Why are agencies hired?
- Ideal communication partners
- Client/agency partnership
- The favorite client
- Tips on enhancing client/agency effectiveness
- Building brands
- Building trust
Attendance Fee: NGN130,000.00
Venue: 5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m.
source: nigerianseminarsandtrainings.com
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